What Is SEO and How How Has It Changed Over the Years?

Updated: Sep 3, 2019

Search Engine Optimization (SEO) is the art of designing a website so that it gets a high rank in the major search engines. In the modern information age, SEO has become a powerful marketing tool.




SEO (Web Optimization) is working with your website and online marketing to make sure you have the best results from search engine searches. Knowing what terms people type in when they search for a product/ service helps you decide what words to use on your website. If you offer any type services, a quick search for SEO Words will tell you that you shouldn't use any random keyword' as a primary keyword as most people search for the specific/ targeted word not random. If someone searches for something specific, you want to make sure your web site comes up in the results. The more you do with SEO, the higher your site will come up in search results.



Many business owners will here hear the phrase 'search engine optimization' (or SEO) from friends in the business community or even competitors and may consider it as a route to increasing sales, but what is SEO? Alternatively, a business owner may have tried 'SEO services' in the past and found it either didn't work as well as expected or was working, but no longer as effective - this article explains what SEO is, and why 'new' SEO is working better than ever.


I have been working in search engine optimization and ranking website market, before it was even called SEO. Here are the changes in SEO since the start of the new millennium and what you should be looking for in the SEO services that your SEO Agency offers or provides.




We take a look back at SEO through the years and explain what SEO is today and how best to utilise it for our website.







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