To participate in the AdSense Program, you need to meet our eligibility requirements. Here are some things to check before you sign up for an AdSense account:
Do you have your own content created from scratch?
This can include your site, blog, or other original content. Read our tips to make sure your site's pages are ready for AdSense.
Note: It's important that you can access the HTML source code of the site you submit for AdSense. Learn more about owning the site you want to use to participate in AdSense.
Does your content comply with the AdSense Program policies?
Make sure that your site complies with our Program policies before you sign up. Keep in mind that we may change our policies at any time, and per our Terms and Conditions, it's your responsibility to keep up-to-date with them.
Are you at least 18 years old?
As noted in our Terms and Conditions, we can only accept applications from applicants who are over 18.
Note: If you're under 18, you may have a parent or guardian sign up for AdSense using their own Google Account. If their AdSense account is approved, all payments will be made to the adult responsible for the site.
Sign up for AdSense
If you use Blogger, YouTube or another host partner
If you use a product like Blogger or YouTube (or another AdSense host partner), you can sign up for a hosted AdSense account. Note that to be eligible, you must meet certain eligibility requirements. When your blog or channel becomes eligible for monetization via AdSense, you can set up your AdSense account and link these products.
Make sure your site's pages are ready for AdSense
For your site to succeed with AdSense, it should have unique content that's relevant to your visitors and provides a great user experience. Before you sign up for AdSense, we recommend you review your pages to ensure they are in good shape.
What's special about your pages?
With lots of sites out there already, you’ll want to create unique,original, and relevant content that keeps users engaged and encourages them to read more.
Consider the arrangement of the elements (text, images, etc.) on your pages. Your layout should look inviting and visitors should be able to easily find what they're looking for. Check out our user experience guidelines for tips on how to best organize your site.
Consider providing a comment section for your visitors. Feedback from users who've used your site and read your content can really help you to improve your site as it grows.
Note: You'll need to moderate your comment section so it stays compliant with the AdSense Program policies and free from inappropriate content. Learn more about user-generated content and how to manage it.
Do your pages have clear, easy-to-use navigation?
An accessible, easy-to-use navigation bar (or menu bar) is a key part of providing a good user experience. When building your navigation bar, consider:
Alignment - are all the elements lined up correctly?
Readability - is the text easy to read?
Functionality - do your drop-down lists work correctly?
For a travel site, your navigation bar might look like this:
-> Homepage <> Destinations <> Gallery <> Reviews <> About us
For a computer programming site, your navigation bar might look like this:
Ultimately, your navigation bar should help users quickly understand how to interact with your site. For more information, see our user experience guidelines on employing a clear structure to guide users.
Do your pages have unique and interesting content?
Valuable and original content is paramount to building a strong and loyal user base. When users enjoy your content, they share the experience with others, and this in turn helps you to grow your site.
You should take care when using external resources such as articles on other sites or embedded videos. It's really important that you contribute your own original content, whether it's specialist knowledge, improvement ideas, reviews, or your personal thoughts. As stated in the Google Publisher Policies, Google ads may not be placed on sites with scraped or copyrighted content. This is a policy violation and could lead to you having your ads disabled or your account closed.
AdSense Program policies
You can also check our official blog for updates, examples and FAQs regarding program policies.
All publishers are required to adhere to the following policies, so please read them carefully. If you fail to comply with these policies without permission from Google, we reserve the right to disable ad serving to your site and/or disable your AdSense account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense program.
Because we may change our policies at any time, please check here often for updates. In accordance with our online Terms and Conditions, it's your responsibility to keep up to date with, and adhere to, the policies posted here. Exceptions to these policies are permitted only with authorization from Google.
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Invalid clicks and impressions
Publishers may not click their own ads or use any means to inflate impressions and/or clicks artificially, including manual methods.
Clicks on Google ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include, but are not limited to, repeated manual clicks or impressions, automated click and impression generating tools and the use of robots or deceptive software. Please note that clicking your own ads for any reason is prohibited.
Encouraging clicks or views (non-rewarded inventory)
Except for rewarded inventory, publishers may not ask others to click or view their ads or use deceptive implementation methods to obtain clicks or views. This includes, but is not limited to, offering compensation to users for viewing ads or performing searches, promising to raise money for third parties for such behavior or placing images next to individual ads.
To ensure a good experience for users and advertisers, publishers participating in the AdSense program may not:
Compensate users for viewing ads or performing searches, or promise compensation to a third party for such behavior.
Encourage users to click the Google ads using phrases such as "click the ads", "support us", "visit these links" or other similar language.
Direct user attention to the ads using arrows or other graphical gimmicks.
Place misleading images alongside individual ads.
Place ads in a floating box script.
Format ads so that they become indistinguishable from other content on that page.
Format site content so that it is difficult to distinguish it from ads.
Place misleading labels above Google ad units. For instance, ads may be labelled "Sponsored Links" or "Advertisements", but not "Favorite Sites" or "Today's Top Offers".
Publishers should not place AdSense code on pages with content that violates the Google Publisher Policies. Doing so may result in your account(s) being suspended or terminated.
Publishers may place AdSense code on pages with content in scope of the Google Publisher Restrictions, though this content will likely receive less advertising than other, nonrestricted content.
Publishers may not place Google ads on sites that contain abusive experiences. See the abusive experiences page for more information.
Authorized inventory (ads.txt)
If AdSense publishers choose to use ads.txt on their domains, those publishers must ensure that they are included as authorized sellers of that inventory. For more information, see declare who is authorized to sell your inventory with ads.txt.
Google ads may not be placed on pages receiving traffic from certain sources. For example, publishers may not participate in paid-to-click programs, send unwanted emails or display ads as the result of the action of any software application. Also, publishers using online advertising must ensure that their pages comply with Google's Landing Page Quality Guidelines.
To ensure a positive experience for Internet users and Google advertisers, sites displaying Google ads may not:
Use third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, autosurf and click-exchange programs.
Be promoted through unsolicited mass emails or unwanted advertisements on third-party websites.
Display Google ads, search boxes or search results as a result of the actions of software applications such as toolbars.
Be loaded by any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings or otherwise interfere with site navigation. It is your responsibility to ensure that no ad network or affiliate uses such methods to direct traffic to pages that contain your AdSense code.
Receive traffic from online advertising unless the site complies with the spirit of Google's Landing Page Quality Guidelines. For instance, users should easily be able to find what your ad promises.
Publishers are permitted to make modifications to the AdSense ad code so long as those modifications do not artificially inflate ad performance or harm advertisers. Please see modification of the AdSense ad code for more information.
Publishers are encouraged to experiment with a variety of placements and ad formats. However, AdSense code may not be placed in inappropriate places such as pop-ups, emails or software. Publishers must also adhere to the policies for each product used. Please see our ad placement policies article for more information.
View full ad placement policies.
Google ads, search boxes or search results may not be:
Integrated into a software application (does not apply to AdMob) of any kind, including toolbars.
Displayed in pop-ups or pop-unders, including where a page containing Google ads, search boxes, or search results is loaded in a pop-up or pop-under.
Placed inside emails, or on pages where email messages are the primary focus.
Placed on pages where dynamically-generated content (such as live chat, instant messaging, or auto-refreshing comments) is the primary focus of the page.
Obscured by elements on a page.
Underneath or adjacent to buttons or any other object such that the placement of the ad interferes with a user’s typical interaction with the app or ad.
Placed on any non-content-based page. (Does not apply to AdSense for search or mobile AdSense for search.)
Placed on pages published specifically for the purpose of showing ads.
Placed on pages whose content or URL could confuse users into thinking it is associated with Google due to the misuse of logos, trademarks or other brand features.
Placed on, within or alongside other Google products or services in a manner that violates the policies of that product or service.
Placed on pages that frame content. Framing content is when a site or app displays someone’s else site within a frame or window without permission from the owners of that content.
Sites showing Google ads should be easy for users to navigate. Sites may not change user preferences, redirect users to unwanted websites, initiate downloads, include malware or contain pop-ups or pop-unders that interfere with site navigation.
To help you provide a quality user experience, Google has developed technical specifications for sites displaying Google ads. We only allow sites that comply with these technical specifications. Please review below for detailed technical requirements:
Use supported languages
Google publisher products do not support all languages. Applications for participation in these programs can be for sites with content primarily in the following languages.
AdSense for content (AFC) and Ad Exchange (AdX) display ads are not supported through all WebView technologies. App developers wishing to monetize by publishing AFC and AdX display ads through a WebView must use one of the following supported viewing frames:
Android: Chrome Custom Tab
iOS: SFSafariViewController (iOS9 and iOS10 only)
Google AdMob and AdX in-app ads may be shown in an app next to a WebView so long as the Google Mobile Ads SDK is in use and the publisher is compliant with all other AdSense program policies.
Google advertising cookies
Identifying users and user consent
You must not pass any information to Google:
that Google could use or recognize as personally identifiable information; or
that permanently identifies a particular device (such as a mobile phone's unique device identifier if such an identifier cannot be reset).
You must not use Google AdSense to facilitate the merging of personally identifiable information with information previously collected as non-personally identifiable information without robust notice of, and the user's prior affirmative (i.e., opt-in) consent to, that merger.
For more information, please refer to Guidance for complying with the Identifying Users Policy.
You must also comply with the EU user consent policy.
You must disclose clearly any data collection, sharing and usage that takes place on any site, app or other property as a consequence of your use of any Google advertising service. To comply with this disclosure obligation with respect to Google’s use of data, you have the option to display a prominent link to How Google uses data when you use our partners’ sites or apps.
Children's Online Privacy Protection Act (COPPA)
If you implement any Google advertising service on a site or section of a site that is covered by the Children's Online Privacy Protection Act (COPPA), (a) you must notify Google of those sites or sections of sites covered by COPPA using the tools found here: https://search.google.com/search-console/coppa, or the method for apps described here: https://firebase.google.com/docs/admob/android/targeting, and (b) you must not use interest-based advertising (including remarketing) to target: (i) past or current activity by users known by you to be under the age of 13 years or (ii) past or current activity on sites directed at users under the age of 13 years.
AdSense Online Terms of Service
The Terms and Conditions vary according to the country where your billing address is located. Please select your billing country to view the appropriate Terms and Conditions.
Google AdSense Online Terms of Service
1. Welcome to AdSense!
Thanks for your interest in our search and advertising services (the "Services")!
By using our Services, you agree to (1) these Terms of Service, (2) the AdSense Program Policies, which include but are not limited to the Content Policies, the Webmaster Quality Guidelines, the Ad Implementation Policies, and the EU User Consent policy (collectively, the "AdSense Policies"), and (3) the Google Branding Guidelines (collectively, the "AdSense Terms"). If ever in conflict, these Terms of Service will take precedence over any other terms in the policies and guidelines enumerated in numbers (2) and (3) above. Please read these Terms of Service and the rest of the AdSense Terms carefully.
As used in these Terms of Service, "you" or "publisher" means the individual or entity using the Services (and/or any individual, agent, employee, representative, network, parent, subsidiary, affiliate, successor, related entities, assigns, or all other individuals or entities acting on your behalf, at your direction, under your control, or under the direction or control of the same individual or entity who controls you). "We," "us" or "Google" means Google LLC, and the "parties" means you and Google.
2. Access to the Services; AdSense Accounts
Your use of the Services is subject to your creation and our approval of an AdSense Account (an "Account"). We have the right to refuse or limit your access to the Services. In order to verify your Account, from time-to-time we may ask for additional information from you, including, but not limited to, verification of your name, address, and other identifying information. By submitting an application to use the Services, if you are an individual, you represent that you are at least 18 years of age. You may only have one Account. If you (including those under your direction or control) create multiple Accounts, you will not be entitled to further payment from Google, and your Accounts will be subject to termination, pursuant to the provisions below.
By enrolling in AdSense, you permit Google to serve, as applicable, (i) advertisements and other content ("Ads"), (ii) Google search boxes and search results, and (iii) related search queries and other links to your websites, mobile applications, media players, mobile content, and/or other properties approved by Google (each individually a "Property"). In addition, you grant Google the right to access, index and cache the Properties, or any portion thereof, including by automated means. Google may refuse to provide the Services to any Property.
Any Property that is a software application and accesses our Services (a) may require preapproval by Google in writing, and (b) must comply with Google's Software Principles.
3. Using our Services
You may use our Services only as permitted by the AdSense Terms and any applicable laws. Don't misuse our Services. For example, don't interfere with our Services or try to access them using a method other than the interface and the instructions that we provide.
You may discontinue your use of any Service at any time by removing the relevant code from your Properties.
4. Changes to our Services; Changes to the AdSense Terms
We are constantly changing and improving our Services. We may add or remove functionalities or features of the Services at any time, and we may suspend or stop a Service altogether.
We may modify the AdSense Terms at any time. We'll post any modifications to the Terms of Service on this page and any modifications to the AdSense Policies or the Google Branding Guidelines on their respective pages. Changes will generally become effective 14 days after they are posted. However, changes addressing new functions for a Service or changes made for legal reasons will be effective immediately. If you don't agree to any modified terms in the AdSense Terms, you'll have to stop using the affected Services.
Subject to this Section and Section 6 of these Terms of Service, you will receive a payment related to the number of valid clicks on Ads displayed on your Properties, the number of valid impressions of Ads displayed on your Properties, or other valid events performed in connection with the display of Ads on your Properties, only if and when Google determines that your Properties have remained in compliance with the AdSense Terms (including all AdSense Policies as identified in Section 1 above) for the entirety of the period for which payment is made and through to the date that the payment is issued.
If your Account is in good standing through to the time when Google issues you a payment, we will pay you by the end of the calendar month following any calendar month in which the balance reflected in your Account equals or exceeds the applicable payment threshold. If Google is investigating your compliance with the AdSense Terms or you have been suspended or terminated, your payment may be delayed or withheld. To ensure proper payment, you are responsible for providing and maintaining accurate contact and payment information in your Account.
If you implement search Services, our payments may be offset by any applicable fees for such Services. In addition, Google may (a) withhold and offset any payments owed to you under the AdSense Terms against any fees you owe us under the AdSense Terms or any other agreement, or (b) require you to refund us within 30 days of any invoice any amounts we may have overpaid to you in prior periods. You are responsible for any charges assessed by your bank or payment provider.
Unless expressly authorized in writing by Google, you may not enter into any type of arrangement with a third party where that third party receives payments made to you under the AdSense Terms or other financial benefit in relation to the Services.
Payments will be calculated solely based on Google's accounting. You acknowledge and agree that you are only entitled to payment for your use of the Services for which Google has been paid; if, for any reason, Google does not receive payment from an advertiser or credits such payment back to an advertiser, you are not entitled to be paid for any associated use of the Services. Additionally, if an advertiser whose Ads are displayed on any Property defaults on payment to Google, we may withhold payment or charge back your Account.
Additionally, Google may refund or credit advertisers for some or all of the advertiser payments associated with a publisher's Account. You acknowledge and agree that, whenever Google issues such refunds or credits, you will not be entitled to receive any payment for any associated use of the Services.
6. Termination, Suspension, and Entitlement to Further Payment
Google may at any time, without providing a warning or prior notice, temporarily suspend further payments on your Account, suspend or terminate the participation of any Property in the Services, or suspend or terminate your Account because of, among other reasons, invalid activity or your failure to otherwise fully comply with the AdSense Policies. Google can terminate your participation in the Services, and close your Account, if your Account remains inactive for a period of 6 or more consecutive months. If Google closes your Account due to inactivity, and the balance reflected in your Account equals or exceeds the applicable threshold, we will pay you that balance, subject to our payment provisions in Section 5. If Google closes your Account due to inactivity, you will not be prevented from submitting a new application to use the Services.
If Google terminates your Account due to your breach of the AdSense Terms, including, but not limited to, your causing or failing to prevent invalid activity on any Property, or your failure to otherwise fully comply with the AdSense Policies, you will not be entitled to any further payment from Google for any prior use of the Services. If you breach the AdSense Terms or Google suspends or terminates your Account, you (i) are prohibited from creating a new Account, and (ii) may not be permitted to monetize content on other Google products.
If you dispute any payment made or withheld relating to your use of the Services, or, if Google terminates your Account and you dispute your termination, you must notify Google within 30 days of any such payment, non-payment, or termination by submitting an appeal. If you do not, any claim related to the disputed payment or your termination is waived.
You may terminate your use of the Services at any time by completing the account cancellation process. Your AdSense Account will be considered terminated within 10 business days of Google's receipt of your notice. If you terminate your Account and the balance reflected in your Account equals or exceeds the applicable threshold, we will pay you that balance, subject to the payment provisions in Section 5, within approximately 90 days after the end of the calendar month in which you terminated your use of the Services. Any balance reflected in your Account below the applicable threshold will remain unpaid.
As between you and Google, Google is responsible for all taxes (if any) associated with the transactions between Google and advertisers in connection with Ads displayed on the Properties. You are responsible for all taxes (if any) associated with the Services, other than taxes based on Google's net income. All payments to you from Google in relation to the Services will be treated as inclusive of tax (if applicable) and will not be adjusted.
You authorize Google to periodically conduct tests that may affect your use of the Services. To ensure the timeliness and validity of test results, you authorize Google to conduct such tests without notice.
9. Intellectual Property; Brand Features
Other than as set out expressly in the Agreement, neither party will acquire any right, title, or interest in any intellectual property rights belonging to the other party or to the other party's licensors.
If Google provides you with software in connection with the Services, we grant you a non-exclusive, non-sublicensable license for use of such software. This license is for the sole purpose of enabling you to use and enjoy the benefit of the Services as provided by Google, in the manner permitted by the Agreement. Other than distributing content via the AdMob SDK, you may not copy, modify, distribute, sell, or lease any part of our Services or included software, or reverse engineer or attempt to extract the source code of that software, unless laws prohibit those restrictions or you have our written permission. You will not remove, obscure, or alter Google's copyright notice, Brand Features, or other proprietary rights notices affixed to or contained within any Google services, software, or documentation.
We grant you a non-exclusive, non-sublicensable license to use Google's trade names, trademarks, service marks, logos, domain names, and other distinctive brand features ("Brand Features") solely in connection with your use of the Services and in accordance with the AdSense Terms. We may revoke this license at any time. Any goodwill arising from your use of Google's Brand Features will belong to Google.
We may include your name and Brand Features in our presentations, marketing materials, customer lists and financial reports.
You agree not to disclose Google Confidential Information without our prior written consent. "Google Confidential Information" includes: (a) all Google software, technology and documentation relating to the Services; (b) click-through rates or other statistics relating to Property performance as pertaining to the Services; (c) the existence of, information about, or the terms of, any non-public beta or experimental features in a Service; and (d) any other information made available by Google that is marked confidential or would normally be considered confidential under the circumstances in which it is presented. Google Confidential Information does not include information that you already knew prior to your use of the Services, that becomes public through no fault of yours, that was independently developed by you, or that was lawfully given to you by a third party. Notwithstanding this Section 11, you may accurately disclose the amount of Google's gross payments resulting from your use of the Services.
You agree to indemnify and defend Google, its affiliates, agents, and advertisers from and against any and all third-party claims and liabilities arising out of or related to the Properties, including any content served on the Properties that is not provided by Google; your use of the Services; or your breach of any term of the AdSense Terms. Google's advertisers are third-party beneficiaries of this indemnity.
13. Representations; Warranties; Disclaimers
You represent and warrant that (i) you have full power and authority to enter into the AdSense Terms; (ii) you are the owner of, or are legally authorized to act on behalf of the owner of, each Property; (iii) you are the technical and editorial decision maker in relation to each Property on which the Services are implemented and you have control over the way in which the Services are implemented on each Property; (iv) Google has never previously terminated or otherwise disabled an AdSense Account created by you due to your breach of the AdSense Terms, including due to invalid activity; (v) entering into or performing under the AdSense Terms will not violate any agreement you have with a third party or any third-party rights; and (vi) all of the information provided by you to Google is correct and current.
OTHER THAN AS EXPRESSLY SET OUT IN THE ADSENSE TERMS, WE DO NOT MAKE ANY PROMISES ABOUT THE SERVICES. FOR EXAMPLE, GOOGLE MAY REFUSE TO SERVE, AS APPLICABLE, (i) ADVERTISEMENTS AND OTHER CONTENT ("ADS"), (ii) GOOGLE SEARCH BOXES AND SEARCH RESULTS, AND (iii) RELATED SEARCH QUERIES AND OTHER LINKS TO YOUR PROPERTIES. WE DO NOT GUARANTEE THAT EVERY PAGE WILL RECEIVE ADS OR THAT GOOGLE WILL SERVE A CERTAIN NUMBER OF ADS. ADDITIONALLY, WE DO NOT MAKE ANY COMMITMENTS ABOUT THE CONTENT WITHIN THE SERVICES, THE SPECIFIC FUNCTION OF THE SERVICES, OR THEIR PROFITABILITY, RELIABILITY, AVAILABILITY, OR ABILITY TO MEET YOUR NEEDS. WE PROVIDE EACH SERVICE "AS IS".
TO THE EXTENT PERMITTED BY LAW, WE EXCLUDE ALL WARRANTIES, EXPRESS, STATUTORY, OR IMPLIED. WE EXPRESSLY DISCLAIM THE WARRANTIES OR CONDITIONS OF NONINFRINGEMENT, MERCHANTABILITY, AND FITNESS FOR A PARTICULAR PURPOSE.
14. Limitation of Liability
TO THE EXTENT PERMITTED BY LAW, EXCEPT FOR ANY INDEMNIFICATION OBLIGATIONS HEREUNDER OR YOUR BREACH OF ANY INTELLECTUAL PROPERTY RIGHTS, CONFIDENTIALITY OBLIGATIONS, AND/OR PROPRIETARY INTERESTS RELATING TO THE ADSENSE TERMS, (i) IN NO EVENT SHALL EITHER PARTY BE LIABLE UNDER THE ADSENSE TERMS FOR ANY CONSEQUENTIAL, SPECIAL, INDIRECT, EXEMPLARY, OR PUNITIVE DAMAGES WHETHER IN CONTRACT, TORT, OR ANY OTHER THEORY, EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES AND NOTWITHSTANDING ANY FAILURE OF ESSENTIAL PURPOSE OF ANY LIMITED REMEDY, AND (ii) EACH PARTY'S AGGREGATE LIABILITY UNDER THE ADSENSE TERMS IS LIMITED TO THE NET AMOUNT RECEIVED AND RETAINED BY THAT PARTICULAR PARTY IN CONNECTION WITH THESE ADSENSE TERMS DURING THE THREE MONTH PERIOD IMMEDIATELY PRECEDING THE DATE OF THE CLAIM. Each party acknowledges that the other party has entered into the AdSense Terms relying on the limitations of liability stated herein and that those limitations are an essential basis of the bargain between the parties.
Entire Agreement; Amendments. The AdSense Terms are our entire agreement relating to your use of the Services and supersede any prior or contemporaneous agreements on that subject. The AdSense Terms may be amended (i) in a writing signed by both parties that expressly states that it is amending the AdSense Terms, or (ii) as set forth in Section 4, if you keep using the Services after Google modifies the AdSense Terms.