You can quickly get backlinks from search engines, but which are the best? Search engine backlinks can be classified into two categories: inbound and outbound. Inbound links are those that appear in the resource box of your website; they form a part of the text or web page that is search engine optimized.
Several websites provide directory submission service. Some of them offer a reciprocal link exchange. The word "referral" is not misleading - if someone refers you to a directory submission site, they can potentially send you backlinks on their websites.
Types of backlinks are as follows: external inbound. External backlinks can be distinguished from those from the content of your website. Each of these types of backlinks carries with them a particular set of differences.
Inbound links are received when visitors click on incoming connections on the web pages. These links appear as blue hyperlinks on the home page, or on the page where the article is located.
An inbound link with a high bounce rate is no longer valuable. It means that the visitor will usually leave your website instead of using the linked destination. The bounce rate also counts for the amount of time the link remains on the web page. The more time spent on the page by the visitor, the more valuable it becomes. The longer a link remains on the web page, the less expensive it is.
If the visitor sees the link on the home page and does not take the next step of clicking on it, the relationship has little value. It takes effort to make the visitor go to the site. If the link is on a page that is followed by the reader, the connection carries more value.
Another category of backlinks is "inbound link exchanges", where a company sends you free backlinks from their site to yours and vice versa. It is the type of backlink exchange that used most often.
For companies looking to increase the bounce rate of their link, this method is a relatively cheap way to do so. At the same time, it is a way of increasing traffic to your website.
Backlinks from other people, using reciprocal link schemes, carry less value because they are non-promotional. By their very nature, they are there purely for search engine purposes. They do not usually appear in your actual website, but they do appear on sites where they originated. However, all links do have their purpose and bounce rate. Useful backlinks and from people who are relevant to your website (and not a search engine) should count the most heavily.